(updated in October, 2020)



2020 brought sweeping changes to how we feel about shopping and just about everything we do in person, so we're unpacking everything you wanted to know about trunk shows, specifically wedding accessory trunk shows, plus 3 reasons to say yes to one, even during these times of social distancing.


What is a trunk show, anyway? 

Designer & wedding gown trunk shows are common, but brides rarely think about a bridal accessory trunk show- is this a thing?



Sure is! It's a great way to find ideas and inspiration for your dream wedding look; and maybe go home with the perfect finishing touches for your day.



The designer packs "trunks" with the latest collection & sends to bridal salons for a limited time event, often including perks like exclusive designs, designer appearances & discounts - what's not to love?



3 more things to love about trunk shows:



Laura Jayne - Kleinfeld trunk show set-up



1. Selection, selection, and did we say, selection? Most bridal salons increase their selection by at least double trunk shows. You get to see & try on more wedding veils, bridal headpieces and jewelry in one place than at any other time.

Since March of 2020, many people around the world have been limiting trips outside of their households and turning to their screens for retail therapy. With many retail stores and manufacturers impacted by lockdowns, selection may not be as abundant in the coming months.



Enter the wedding trunk show: brides-to-be get to browse a full selection and try on a full look from wedding veil to bridal jewelry - it's one-stop shopping that includes trying before you buy and getting the full effect with proper mirrors and lighting to style your wedding day look. One trip outside your home and by appointment shopping is an efficient way to shop and style your look all at once. 

The image above shows our Laura Jayne trunk show at Kleinfeld Hudson's Bay, one of our close retail partner wedding salons carrying a wide selection of our bridal veils and accessories in Toronto.



Even with the vast selection normally stocked in their store, they can't carry everything; so a trunk show is a rare opportunity for brides to shop rarely seen designs and pick up unique wedding accessories to compliment their bridal dress and personality.





Laura Jayne -  Trying on Tiara at Hacienda Sarria

2. Dedicated time for the details. Oodles of focus & anticipation goes into selecting "the" gown, but it can be overwhelming to decide on all the finishing touches when saying "yes to the dress". Not to mention, there's rarely time during a gown appointment to do it all.



Yet it's those finishing touches that truly make the bridal gown your own, adding your unique personal take based on your style, wedding theme & setting. 



Taking time to style your ensemble as an expression of your self makes wearing it that much more special. A dedicated appointment to select your finishing touches is an experience that saves a lot of time in the long run, and reaps dividends on your wedding day when you can rock a look that's uniquely yours and feel great about your choices.



Treat yourself to this experience & you'll be glad you did, pinky promise!



Laura Jayne - Custom made tiara design



3. Customization. Have you searched online and found elements of different bridal veils you like (or jewelry, headpiece, wedding sash) - but not quite everything you love in one piece?



With so much to choose from, there’s a good chance you’ll find perfection at a trunk show. If not, maybe explore a custom creation made just for you. Stores are often able to place special requests with designers before the trunk show, so a custom selection can be sent for the bride to view.



The tiniest detail; tucking a colored crystal into the side of a headpiece to memorialize a departed family member, or working a monogram into your veil design, instantly transforms your accessories into treasured heirlooms and makes every moment wearing them more meaningful.



Trunk shows are a great opportunity to explore the perfect finishing touches for your white carpet moment; with loads of selection, time dedicated to the details, and custom design & personalization options.



Check out upcoming Laura Jayne Accessories trunk shows and events here.



Unable to attend a trunk show but need help styling your dream wedding dress?

If you are a bride in Toronto or the GTA, our Toronto wedding accessory atelier is open by appointment.

We also offer virtual styling sessions for brides who prefer to shop from home. 
Contact us to set up a dress-up date!



Been to a trunk show or planning to go? Love to hear about your experience & comments below!